About Us

"Come as you are! It's what's underneath that counts"

REBEL. was created by our founder Ralitsa Kirova in 2020 to become a game-changer in the lingerie world. We empower women of all looks and backgrounds and redefine sensuality with our designer lingerie, swimwear and nightwear. We are a global luxury brand who believe that true beauty is not in the body shape, race or colour but goes beyond to the personality, charisma and character. This is why we created a lingerie emporium to empower the modern, bold, unapologetic individual who knows that she is enough and has a unique story to tell. We celebrate the women who have turned the pain into power and went outthere to change the world for the better! Our brand is dedicated to all those unique individuals and our lingerie is a match made in heaven for all this beautiful diversity of body shapes, character and personalities!
Our unique take on lingerie has made waves in the fashion world. The mixture of our signature see-through meshes paired with extravagant laces and luscious embroideries have become a staple of the modern era of lingerie. We don't make undergarments just for support and comfort; we pride ourselves for creating pieces that are made to be shown, pieces that empower women to take the narrative of their own stories.

REBEL.'s mission is to make women proud of their strong and unique personalities and to introduce the luxury lingerie as an accessory to their everyday wardrobe. Rebel. designs have captured the hearts of celebrities worldwide. Our garments have been worn by Kylie Jenner, Kim Kardashian, Emily Ratajkowski, and many others.